If you’re investing in marketing to get leads— the numbers you’re being shown are probably inflated. We’ll find the gap, fix it, and hand you the truth.
Free for qualifying businesses and we can work alongside your existing team.
Complete the form below to claim your free tracking audit
Step 1
Request it
Tell us your monthly ad spend, who runs your ads, and where your leads land. Two minutes, no call required.
No contract. No cost. No obligation to switch agencies.
Step 2
The Truth Check
We pull 90 days of reported conversions and compare them line by line against the leads actually recorded in your CRM. You get one number: the gap.
Step 3
The install
We set up proper call tracking and form tracking so one human being gets counted once — not twice, and not at all when it’s your own office manager testing the form.
Step 4
Train the algorithm
We connect your real outcomes back to the ad platforms with offline conversions, so your budget chases people who actually show up — not raw form fills.
Reported
What the dashboard showed
Forty-seven conversions, sitting in a report, invoiced and celebrated. This is the number the agency reported, the number the owner planned around, and the number the bidding algorithm spent the entire month learning from. Nobody had ever checked it against a real human being.*
Actually real
The same person filling out the form and then calling ten minutes later, counted twice. Spam submissions. Hang-ups under four seconds. Wrong service area entirely. And the office manager, testing the contact form, four times.
Actually qualified
Right service, right area, real intent, kept the appointment. Nine out of forty-seven. And because the algorithm was never told which nine, it spent the whole month optimizing to find more of the other thirty-eight.
Proper call and form tracking so the count is honest, and offline conversions so your budget chases qualified leads instead of raw ones. Roughly ten hours of our team’s time, at no cost to qualifying businesses. Yours to keep either way.
* Figures above are from one anonymized client audit and are illustrative, not a promise. What we do guarantee: you will see your own gap in writing within the first five days.
Dillon has spent his career pairing marketing with big, big-hearted ideas. At the age of 17, he founded Gamers Gift, a nonprofit bringing virtual reality to kids in the hospital, and co-created the viral One List One Life campaign, which reached more than 500 million views. He later co-launched Lemons for Leukemia, a challenge that helped set a record for bone-marrow donor sign-ups.
Dillon has 3 World Records under his belt.
None of that works without knowing what actually happened. Big ideas are only worth running when you can tell the difference between attention and results — which is why this is the first thing we fix for anyone we work with.
Yamin has spent his career helping ambitious ideas grow through marketing, strategy, finance, and smart execution. He studied economics at the University of Michigan before earning his MBA from UC Davis, where he focused not only on marketing, but also on finance, business strategy, and data-driven decision-making. While there, he was part of a team that won the $30,000 Small Business Award at the Big Bang Business Competition.
That background is why we start here. Every recommendation we make is only as good as the data underneath it — so before we advise anyone on where to spend, we make sure the numbers are telling the truth.
Two things. First, the Truth Check — a written comparison of what your ad platforms reported against the leads actually recorded in your CRM, ending in one number: your gap. Second, the install — proper call and form tracking, plus offline conversions so the algorithm learns from qualified leads instead of raw ones. Both are yours to keep.
Yes. It’s roughly ten hours of our team’s time and we don’t charge for it. You cover your own software costs — call tracking runs about $50–100/month and stays in your name — because that’s a subscription you should own regardless of who you hire.
No catch, but here’s the honest version: a meaningful share of the businesses we do this for end up hiring us, either to run their marketing or just to maintain the tracking and send them independent monthly numbers. We’d rather earn that by showing you something true than by pitching you. If you take the install and never speak to us again, that’s a fine outcome and it happens.
Businesses doing at least $1M/year that depend on inbound leads — mainly home services and professional services — spending $5,000/month or more on ads, with at least six months of history. You also need to own your ad accounts or be able to get us admin access, and to be recording lead outcomes somewhere.
No, and we’d rather you didn’t decide that yet. We work alongside whoever runs your marketing today. They keep running the media; we make sure the numbers they report to you are real. Most of those numbers will get smaller. That’s how you’ll know it worked.
Then you’ve learned something important for free. The request comes from you, not us — one line asking them to add us as a user on the account you pay for. If they say yes, we get started. If they stall or explain why that isn’t possible, that answer is worth more than anything we would have found in the audit.
On paper, yes — and that’s the point. When duplicates and spam stop counting, your lead number drops and your cost per lead goes up. Nothing about your business changed; you just stopped being lied to. Then, once the algorithm is optimizing toward qualified leads, your cost per lead usually rises further while your cost per customer falls. We’d rather warn you now than have you discover it in month one.
The Truth Check comes back within the first five business days. The full install is live within 30 days of getting access. If we miss that, we’ll tell you before the deadline, not after — and the timeline pauses only for days we’re waiting on access or a decision from your side, logged in writing when it happens.
Admin access to your ad accounts, an export of the last 90 days of leads from your CRM or spreadsheet, and about an hour of someone’s time across the whole month. That’s it. We don’t need meetings and we won’t ask you to manage us.
Your choice, with no default that favors us. Take the work and go — it’s yours, though tracking configurations do decay and someone should be watching them. Keep us on to maintain the tracking and send you independent numbers each month while your current team keeps running the ads. Or hire us to run the marketing. We’ll tell you which one we think makes sense and why.
