Insights

TL;DR Most businesses do not break even on ads right away. Expect a 3–6 week ramp-up before performance stabilizes. Once your ads, tracking, and landing

Quick summary Winter demand dips are normal. Do three things right now: rotate what you promote, give people a seasonal reason to act, and tighten

You’ve tried it all. You hired an SEO freelancer to fix your rankings. You have an agency running your Meta ads. You have a contractor

Summary If your marketing spend feels random, use this simple split that works at almost any level: Find 60%, Remind 20%, Improve 20%. Then track

Summary for busy readers If you sell local, high-trust services where people want to call a real provider today, start with Local Services Ads (LSAs).

1. Introduction: The Employee vs. Agency Dilemma 2. Define Your Need (The Core Competency Audit) Before you look at cost, you must look at competency.

Introduction: The Unseen Budget Leak in Your Google Ads You’re spending money every day on Google Ads, but are you paying for clicks from buyers?

Intro: Why your ads get clicks that never turn into customers If you’re paying for clicks from people who want free stuff, jobs, tutorials, or

Introduction: small moves, real momentum 1) Post a Google Business Profile update or offer (10 minutes) What should I post on Google Business today? Pick