Insights

Business insights and articles written by our team of world-class professionals

Startups

The Art of Retargeting: A Guide for Startups

With limited resources, startups must be nimble, innovative, and, often, scrappy in their marketing approaches. Retargeting, with its promise of higher conversion rates and enhanced brand recall, offers a cost-effective solution for these budding enterprises, ensuring that their limited ad spend doesn’t just attract eyes, but lures them back, time and time again.

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E-commerce

Mastering the Art of Onboarding: Key Flow Patterns for Growth Marketing Success

In today’s competitive digital landscape, the journey of a customer from initial interaction to loyal advocate is pivotal. This journey begins with onboarding, a critical phase that sets the tone for the customer’s relationship with a product or service. Onboarding isn’t just about first impressions; it’s a foundational process that plays a vital role in customer acquisition and retention.

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Startups

From Startups to Giants: How Unique Content Shapes CRM Journeys

As businesses navigate their growth trajectories, they face challenges in maintaining content originality and enhancing CRM strategies. However, with the right tools, insights, and best practices, they can harness the power of content to foster deeper customer connections, differentiate themselves in the market, and achieve sustained success.

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E-commerce

The Rise of Headless Commerce: A Data-Driven Overview

Headless commerce is like having an online shop where the display window (what customers see) is kept separate from the storage room (where all the behind-the-scenes stuff happens). This makes it easier to change the display window without messing with the storage room.

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