Ready to Become the Business Everyone Talks About?

We’re giving one Greater Sacramento business or nonprofit everything they need to attempt a World Record: our team, our budget, and a spotlight the whole region will see.

Free to apply, plus a free marketing audit for every business that applies (just ask!).

The Plan

How it works — start to finish

Four simple steps. You only do the first one. We handle the rest with you.

Step 1

Apply

Share your business basics and your story. It’s free, form-only, and takes a few minutes.

OPEN UNTIL Sept 7, 2026

Step 2

Get reviewed

Our team and an expert panel read every entry — scoring your story, your local impact, and why this would help your business.

SEP–DEC 2026

Step 3

Win your spot

All applicants get a free growth audit…plus up to 19 applicants win service credits or the grand prize.

WINNERS ANNOUNCED LATE 2026

Step 4

Break the record

One winner teams up with Cosmoforge for a live, public world-record attempt — the whole community invited.

EARLY 2027

The Awards

Lots of winners. One legend.

Every organization that applies gets something

Up To

Grand Winner
1

The World-Record Attempt Package

Up to $20,000 toward promoting, executing, and officially applying for your record attempt — plus hands-on support from our team to break it together. Broken down, that’s up to $5,000 toward promotion of the attempt, up to $5,000 toward execution of the attempt, and up to $10,000 toward the official Guinness World Records application fee*. 

*The Local Legend Challenge and Cosmoforge are not associated with, endorsed by, or sponsored by Guinness World Records

Up To

Runners-Up
3

$5,000 in Cosmoforge services

Serious marketing firepower — SEO, paid ads, and strategy — to put behind your growth.

Up To

Credit Winners
15

$1,000 in Cosmoforge services

A meaningful head start on your marketing, on us.

A growth audit for every business that applies

A tailored marketing audit with prioritized recommendations — a polished plan built for your business, yours to keep. Just apply and then ask for your audit! 

* maximums; the number awarded may be lower, per the official rules— see official rules for full terms.

Who Can Apply

Three boxes to check.

That’s it — no entry fee, no purchase, no catch. Just tell us your story.

* Exact eligibility is determined by ZIP code — see the official rules

Why Us

The people behind the challenge

Dillon William Hill

Dillon has spent his career pairing marketing with big, big-hearted ideas. At the age of 17, he founded Gamers Gift, a nonprofit bringing virtual reality to kids in the hospital, and co-created the viral One List One Life campaign, which reached more than 500 million views. He later co-launched Lemons for Leukemia, a challenge that helped set a record for bone-marrow donor sign-ups.

Dillon has 3 World Records under his belt.

That’s the spirit behind the Local Legend Challenge: do something that matters, grow your business, and bring the whole community along.

Yamin Elshaer

Yamin has spent his career helping ambitious ideas grow through marketing, strategy, finance, and smart execution. He studied economics at the University of Michigan before earning his MBA from UC Davis, where he focused not only on marketing, but also on finance, business strategy, and data-driven decision-making. While there, he was part of a team that won the $30,000 Small Business Award at the Big Bang Business Competition.

That experience is what helps ensure the Local Legend Challenge creates more than attention—it gives the winning organization a real opportunity to turn one unforgettable moment into lasting growth.

Good Questions

Before you apply

What is the world record?

The whole point of the record is to raise awareness for YOUR business — so it’s custom-matched to whoever wins the grand award. We’ll recommend a few ideas based on our experience, then land on the final one together. We lean toward records that are fun, shareable, and a little heartwarming.

Is it really free to enter and apply?

Yes — completely free. No entry fee, no purchase, nothing to buy. All it takes is a short application form. We’re after great local stories, not your money.

Why is Cosmoforge doing this — what's the catch?

No catch. We can either do a boring marketing campaign to raise awareness for our company, or we can do this. Breaking a world record is much more fun for our team and we get to meet a lot of great local organizations along the way. 

Who can apply?

Any business or nonprofit headquartered in the Greater Sacramento area that was incorporated on or before June 1, 2026. Any size, any industry — from a one-person shop to an established team.

Is this an official Guinness World Record?

We aim for an official record and manage the entire application process for the winner. That said, we’re an independent campaign — not affiliated with or endorsed by Guinness World Records — and no one can guarantee a record gets approved. We’ll give it our best shot, appeals included, and either way the attempt and the story are a win.

What does the grand winner actually win?

A world-record package worth around $20,000, plus hands-on help from our team to pull it off. It covers promoting the attempt, running the event, and the official record application. The cash portions are handled as reimbursements for real, approved costs rather than a lump-sum check — so every dollar goes straight into making the record happen.

How are the winners chosen?

In three stages. First we check entries for eligibility. Then a panel scores the qualifying applications on the strength of your story, your local impact, and why this matters to you. Finally, a panel up to five people ranks the top finalists to decide the grand winner and the rest of the ladder.

What are you looking for in an application?

Honest, specific, real stories — not buzzwords or a polished pitch. We weigh how authentic your story feels, the person behind the business, what you do for the people around you, and why winning would matter right now. We do NOT judge on your company’s size, revenue, industry, or how fancy your application looks.

What do I have to commit to if I win?

The fun stuff and a little paperwork. Winners agree to be featured in photos, video, and a short testimonial, and to take an active part — including, for the grand winner, the record attempt itself. All finalists also do a quick interview with our team before anyone is announced publicly. The full obligations live in the official rules.

What happens if the grand winner can't go through with it?

The grand winner has 10 business days to formally accept after we reach out privately. If they can’t move forward, the spot passes to the next-ranked finalist. It’s rare, but we plan for it so the record still happens.