Irish Iron is Northern California’s largest ornamental iron company, specializes in bespoke wrought iron fences, gates, and railings for residential and commercial properties. Despite their exceptional craftsmanship, Irish Iron struggled to connect with modern audiences, relying on an outdated website and disconnected marketing efforts. They turned to us to transform their digital strategy—quickly.
When Irish Iron approached us, they faced several roadblocks:
Irish Iron needed results, and they needed them fast.
Our team wasted no time diving into the details. Within days of our initial conversation, we launched a comprehensive plan focused on speed, efficiency, and immediate impact.
We started with a kickoff meeting to align on Irish Iron’s goals and challenges. Our team immediately implemented Asana for streamlined project management, launched targeted PPC campaigns to drive immediate traffic, and began setting up a CRM system to track and manage leads effectively.
Our website redesign created a visually engaging, user-friendly experience with clear calls-to-action to convert visitors into leads. We optimized SEO with high-impact local keywords to enhance visibility and implemented the CRM system to automate lead management, ensuring no opportunity was missed.
We expanded PPC campaigns using retargeting to re-engage visitors and focused on showcasing Irish Iron’s craftsmanship on visual platforms like Instagram and Pinterest. Data-driven optimizations across campaigns ensured maximum ROI, while targeted blog content solidified Irish Iron’s authority in bespoke ironwork.
Bi-weekly strategy reviews and continuous campaign refinements ensured consistent progress. We collaborated with Irish Iron’s team to uncover new growth opportunities, delivering sustained results while reinforcing their reputation as a leader in the custom ironwork market.
In just six months, our fast-paced, hands-on approach delivered:
From the moment we engaged with this outstanding digital marketing team, we felt confident in their expertise, yet the magnitude of our success surpassed all expectations. Initially, we were struggling with minimal website traffic and underwhelming conversion rates, unaware of our product's true market potential. Their team introduced a comprehensive strategy that included SEO enhancements, precise PPC advertising, and a revitalized social media strategy. The outcomes were extraordinary — website traffic surged by 70%, conversions increased by 50%, and our leads saw growth! I enthusiastically endorse their services to any company aiming to transform their digital marketing approach and achieve tangible, significant results.
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