Business insights and articles written by our team of world-class professionals

CRM & Automations

The Psychology Behind CRM Adoption

Staying ahead means staying connected. Customer Relationship Management (CRM) systems stand at the forefront of this ideology, serving as the backbone for nurturing business relationships,

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The Art of Retargeting: A Guide for Startups

With limited resources, startups must be nimble, innovative, and, often, scrappy in their marketing approaches. Retargeting, with its promise of higher conversion rates and enhanced brand recall, offers a cost-effective solution for these budding enterprises, ensuring that their limited ad spend doesn’t just attract eyes, but lures them back, time and time again.

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